Introduction to 11x
11x is an AI go-to-market platform with two digital workers: Alice runs outbound prospecting end to end, Julian answers inbound leads in under 60 seconds.
11x is an AI go-to-market platform built on digital workers, autonomous AI agents that own a complete sales function rather than assisting with a single task. There are two: Alice, the outbound digital worker, and Julian, the inbound digital worker. Both run continuously, use your CRM as their source of truth, and hand qualified meetings to your reps.
The two digital workers
Alice (outbound)
Identifies and researches accounts, writes personalized outreach, runs multi-channel sequences, handles replies, and books meetings. Works across email, phone, LinkedIn, SMS, and WhatsApp in 105+ languages, against 400M+ verified B2B contacts.
Julian (inbound)
Answers inbound leads in under 60 seconds by phone, chat, SMS, or WhatsApp. Qualifies against your ICP, books the meeting, and routes the lead to the right rep with full context.
How a digital worker differs from a sales tool
A sequencer sends the emails you wrote. A digital worker decides who to contact, what to say, and what to do with the reply. The full distinction is in what is a digital worker?
| Job | Traditional tooling | 11x digital worker |
|---|---|---|
| Pick the targets | You build the list | Alice, from live signals |
| Write the message | You write templates | Alice, per prospect |
| Handle the reply | A rep triages the inbox | Smart Replies drafts and escalates |
| Answer an inbound lead | Minutes to hours, business hours | Under 60 seconds, 24/7 |
| Record the activity | Manual CRM logging | Bi-directional CRM sync |
Reported outcomes
Averages reported across 11x deployments. Per-worker detail is on the Alice overview and Julian overview.
| Worker | Metric | Reported change |
|---|---|---|
| Alice | Meetings booked per AE | +30% |
| Alice | Meeting-to-qualified-opportunity rate | +80% |
| Alice | Cost per lead | −50% |
| Julian | Speed to lead | −99% |
| Julian | Inbound conversion | +61% |
Who uses 11x
Sales
Alice keeps the top of funnel full without adding SDR headcount. Julian makes sure no inbound lead waits for a callback.
RevOps
Owns CRM mapping, routing, and reporting. 11x writes structured outcomes to every record, so pipeline attribution stays intact.
Marketing
Event follow-up, closed-lost revival, and visitor retargeting with Alice. Instant demo-request qualification with Julian.
Browse all documentation
Every page on this site, grouped by section.
Documentation
Getting Started
Alice — Outbound
- Alice overview
- Set up Alice
- ICP and targeting
- Knowledge base
- Deep research
- AI personalization
- Playbooks and ABM plays
- Sequences
- Smart replies
Julian — Inbound
- Julian overview
- Set up Julian
- Speed to lead
- Call flows
- ICP scoring
- Lead routing
- Meeting scheduling
- Multichannel
- Connection boosts
- Dynamic triggers
Platform
Data & Lead Generation
Analytics & Deliverability
Security & Compliance
Integrations
Help Center
- What is 11x?
- What is a digital worker?
- Who 11x is for
- What results to expect
- 11x pricing overview
- Which plan is right for me?
- How 11x saves time and money
- 11x vs traditional sales tools
- How is 11x different from other AI SDRs?
- Security and compliance
- How to run an outbound lead generation campaign
- How to run event campaigns
- How to reactivate cold leads
- How to run a closed-lost revival campaign
- How to run a competitive takeout campaign
- How to retarget website visitors
- How to nurture leads that are not sales-ready
- How to convert PLG signups
- How to automate customer onboarding with Julian
- How to run customer expansion with Julian
Changelog
Rolling out to a team? Getting started as an Admin · Connecting your stack? Integrations · Comparing or budgeting? Pricing overview · Every capability: Platform overview · Unfamiliar term? Glossary · Something not working? Help Center