Website visitor tracking
Identify who visits your site in real time, resolved to individuals rather than just companies, then trigger outreach with full visit history before intent decays.
Website visitor tracking identifies who visits your site in real time and triggers outreach automatically, before intent decays. It resolves visitor activity to specific individuals, not just IP-to-company matches, and carries the full visit history into every message — so outreach can reference what they actually looked at.
The behavioural detail is what makes this convert. A pricing-page visit and a homepage visit warrant completely different outreach, and treating them identically wastes the signal.
What's captured
| Captured | Used for |
|---|---|
| Which pages were visited | Pricing versus homepage gets different treatment |
| Full visit history | Referenced directly in messaging |
| Company firmographics and technographics | Cross-referenced against your ICP |
| Research context | Company pages, press releases, professional profiles, recent news |
From page view to outreach
Visitor identified in real time
Resolved to an individual where possible, rather than only to a company.
Cross-referenced against your ICP
Firmographic and technographic data checked for fit before anything happens.
Research runs
Company pages, press releases, professional profiles, and recent news. See deep research.
Outreach triggers automatically
No manual review step, so intent doesn't decay while someone reads a dashboard.
Behaviour-based treatment
Differentiate by what the visit actually signals:
| Visit pattern | Reasonable treatment |
|---|---|
| Pricing page, repeatedly | Highest intent — consider Julian for a call, not just email |
| Comparison or competitor page | Active evaluation — differentiation messaging |
| Product or docs pages, deep | Technical evaluator — route to the right persona |
| Homepage only, once | Low signal — nurture, don't push |
| Careers page | Usually a job seeker. Exclude. |
Exclude your own team, your existing customers, and obvious non-buyer traffic such as careers-page visits. Without exclusions, this feature generates outreach to your own employees and candidates — which is a memorable way to lose internal trust.
Privacy and compliance
Visitor tracking is subject to privacy law that varies by jurisdiction, including consent requirements in the EU and UK.
- 11x maintains a website tracking privacy policy
- 11x holds SOC 2 Type II and CASA Tier 3 — see security and compliance
- Your own cookie consent, privacy notice, and lawful basis for outreach remain your responsibility
Involve whoever owns privacy compliance at your company before enabling this. Identifying individuals from web traffic and then contacting them has a different legal profile in the EU and UK than in the US, and it is not a decision to make inside a GTM team alone.
Setup
Integration works through your existing infrastructure — CRM sync, enrichment tools, Slack, and API access. See integrations.
Install tracking on the pages that matter
Pricing, product, comparison, and docs pages carry the most signal.
Confirm your consent mechanism
Per jurisdiction, with sign-off from whoever owns privacy.
Set exclusions
Internal traffic, existing customers, open opportunities, owned accounts, careers-page visitors.
Define ICP cross-referencing
So only in-profile visitors trigger anything.
Map visit patterns to plays
Pricing-page repeat visits and a single homepage visit should not run the same motion.
Route high intent to Julian
A repeat pricing-page visitor is worth a call, not just an email.