Alice overview
Alice is the 11x outbound digital worker. She identifies, researches, personalizes, and engages prospects across email, phone, LinkedIn, and SMS, 24/7.
Alice is the 11x outbound digital worker — an autonomous AI SDR that owns top-of-funnel pipeline generation end to end. She identifies which accounts to target from live signals, researches each prospect, writes personalized outreach, runs multi-channel sequences, handles replies, and books meetings directly onto rep calendars. She runs continuously, in 105+ languages.
Key takeaways
- Alice decides who to contact and what to say — you configure the inputs, not each message.
- Her workflow is Identify → Research → Personalize → Engage.
- Channels: email, consented outbound calling, LinkedIn, SMS, and WhatsApp in one sequence.
- Output quality tracks directly to two inputs: your knowledge base and your ICP definition.
How Alice works
Identify
Alice filters live signals — job changes, funding, hiring, technology adoption, website visits, review-site research — against your ICP to surface accounts and the right contacts within them. The Qualification Agent verifies fit before any outreach is spent.
Research
Deep Research builds substantive context on each prospect from public, social, and engagement data. Live Web Search adds real-time findings so the research reflects what's true today, not what a database cached last quarter.
Personalize
AI Personalization turns research plus your knowledge base into a message that makes a specific claim to a specific buyer. Alice calibrates tone to the prospect's own communication style.
Engage
Alice runs the multi-channel sequence, paces sends against mailbox health, classifies incoming replies with Smart Replies, and books the meeting when interest is confirmed.
Capabilities
| Capability | What it does |
|---|---|
| Real-Time Company and Lead Database | Sources accounts and contacts with current firmographics and contact detail |
| Live Web Search | Researches against the live web at engagement time |
| Signals and Triggers | Converts intent events into automatic play starts |
| Website visitor tracking | Identifies the companies behind anonymous traffic |
| Qualification Agent | Filters prospects for ICP fit before outreach begins |
| Capability | What it does |
|---|---|
| Deep Research | Builds per-prospect context from social, public, and engagement data |
| Custom Deep Research | Directs research toward the specific context your motion needs |
| Knowledge Base | Supplies your positioning, product detail, and proof points |
| AI Personalization | Writes per-prospect copy rather than filling template variables |
| Playbooks | Captures a proven motion as a reusable, executable template |
| Capability | What it does |
|---|---|
| Multi-Channel Sequences | Email, phone, LinkedIn, SMS, and WhatsApp in one cadence |
| Sequence Builder | Defines channels, order, delays, and exit conditions |
| Multi-lingual outreach | Runs sequences in the prospect's language across 105+ languages |
| Consented outbound calling | Places calls only where required consent exists |
| Smart Replies | Classifies replies, drafts responses, escalates what needs a human |
| ABM Plays | Coordinates multi-threaded outreach across a buying committee |
| Capability | What it does |
|---|---|
| Deliverability Engine | Manages sending reputation, placement, and volume pacing |
| Smart Email Deliverability | Surfaces inbox-placement visibility per mailbox and domain |
| Deep Analytics | Reports pipeline impact, cost per lead, and ROI |
| Smart CRM Sync | Writes every interaction and outcome to the right CRM object |
What Alice is used for
| Play | When to run it | Marketing page |
|---|---|---|
| Outbound lead generation | Core net-new pipeline motion | Read more |
| Lead reactivation | Contacts went cold in nurture | Read more |
| Closed-lost revival | Opportunities lost 6+ months ago | Read more |
| Competitive takeout | Account shows competitor usage | Read more |
| Website-visitor retargeting | Anonymous high-intent site visits | Read more |
| Event registration, follow-up, no-show | Around a conference or webinar | Read more |
| PLG conversion | Free-tier usage threshold crossed | Read more |
| Lead nurture | Long-cycle accounts not yet ready | Read more |
Reported outcomes
Averages reported by 11x customers:
| Metric | Change |
|---|---|
| Meetings per account executive | +30% |
| Meeting → qualified opportunity | +80% |
| Cost per lead | −50% |
These are aggregate customer averages, not a guarantee. See the customer case studies for named results by company and segment.
Alice and Julian together
Alice creates demand; Julian catches it. Run both and use one ICP definition across them so an outbound target and an inbound lead are judged by the same standard.
Set up Alice
Domains, knowledge base, ICP, and your first sequence.
ICP and targeting
Define who Alice may contact, and who she must not.
Knowledge base
The highest-leverage input you control.
Deep research
Per-prospect context, with citations.
AI personalization
How research becomes copy.
Playbooks and ABM plays
Deployable motions with their own research logic.
Sequences
Channels, cadence, and exit conditions.
Smart replies
Reply handling and escalation.
Julian overview
The inbound digital worker.
Core concepts
Playbooks, sequences, signals, and qualification.
Integrations
CRM, calendars, Slack, and webhooks.