How 11x saves your team time and money
Where 11x removes cost from a go-to-market motion - SDR capacity, research time, mailbox infrastructure, and lost inbound - with the reported outcome numbers.
11x removes cost in four places: SDR capacity, research time, mailbox infrastructure, and lost inbound. Customers report a 50% reduction in cost per lead and a 30% increase in meetings per account executive. The saving is less about removing headcount than about changing what headcount is spent on — reps end up in conversations instead of in spreadsheets.
Who this applies to: anyone building a business case for 11x. Figures below are aggregate customer averages published by 11x, not guarantees. For named results by company and segment, see the case studies.
Reported outcomes
| Metric | Reported change |
|---|---|
| Meetings per account executive | +30% |
| Meeting → qualified opportunity | +80% |
| Cost per lead | −50% |
Across the customer base, 11x reports more than $100M in revenue generated.
| Metric | Reported change |
|---|---|
| Speed to lead | −99% |
| Inbound conversion rate | +61% |
| Win rate | +3.5% |
Where the cost actually comes out
1. SDR capacity
Alice performs the prospecting, research, outreach, follow-up, and reply handling that an SDR does — continuously, in 105+ languages, without a ramp period.
The saving isn't only salary. It's the cost of capacity being lumpy: hiring cycles, 3–6 month ramp times, attrition in a role with notoriously high turnover, and the pipeline gap every time someone leaves. A digital worker's capacity is a configuration change.
Most teams use this to grow pipeline at flat headcount rather than to cut a team. That framing also lands better internally — see more pipeline, same headcount.
2. Research time
SDRs spend roughly half their time researching prospects — and much of that research is stale by the time the email sends.
Deep Research and Live Web Search do this per prospect, against the live web at the moment of engagement. That converts an hour of rep time per handful of accounts into something that scales with volume rather than headcount.
3. Mailbox and phone infrastructure
This is the cost most comparisons miss because it doesn't look like a line item.
| What you'd otherwise buy or build | Included with 11x |
|---|---|
| Sending domains and mailboxes | Managed mailboxes |
| Warm-up tooling | Included |
| Inbox rotation logic | Included |
| Reputation and placement monitoring | Included |
| Phone number provisioning and warm-up | Included |
| Live transfer infrastructure | Included |
There are also no setup, onboarding, or per-integration fees at any tier.
The hidden cost here isn't the tooling — it's a damaged sending domain. Reputation repair takes weeks of reduced volume, which means weeks of reduced pipeline. Prevention is dramatically cheaper than remediation. See why emails go to spam.
4. Lost inbound
Every inbound lead that goes cold before a rep responds is fully-loaded demand-generation spend that produced nothing.
Julian responds in under 60 seconds, 24/7, on the channel the lead used. The reported 99% reduction in speed to lead and 61% improvement in inbound conversion are the same lead volume converting at a higher rate — which means your existing marketing spend produces more pipeline without increasing.
This is often the fastest business case to make, because the cost is already on your books. You're paying to generate the leads either way; the only question is what fraction reaches a conversation.
The pricing model matters to the math
11x charges per prospect, not per send. In 11x's words: "Whether Alice runs three touchpoints or thirty, the price stays the same."
Two consequences for a business case:
- Adding channels is free. Layering LinkedIn, calling, SMS, or WhatsApp onto an email sequence doesn't change the bill.
- Longer cadences are free. Extending a sequence costs nothing, so you can optimize for what actually converts rather than what's cheapest to send.
Against per-seat or per-send tooling, this changes the shape of the comparison — see pricing overview.
Building the business case
Start from cost per qualified meeting
Not cost per seat, per send, or per lead. Cost per qualified meeting is the only metric that survives comparison across different pricing models.
Count the infrastructure you already pay for
Mailboxes, domains, warm-up tooling, contact database seats, enrichment credits, research tools. These consolidate.
Price the non-selling hours
Rep hours on list-building, research, follow-up, and manual CRM logging, at fully-loaded cost.
Price your current inbound leakage
Take your inbound volume, your current median response time, and your conversion rate. The gap between that and a 60-second response is recoverable pipeline from spend you've already made.
Include the cost of a hiring cycle
Recruiting, ramp, and the pipeline gap during both. This is real and usually omitted.
Be conservative on rates for quarter one
Configuration quality determines results, and quarter one includes tuning. A business case that assumes steady-state performance from week one will disappoint.
What this does not save
Being straight about it, because business cases built on the wrong assumptions fail:
Next steps
Pricing overview
Tiers, what's bundled, and contract terms.
Which plan is right for me?
Size a tier against your volume.
11x vs traditional sales tools
What consolidates out of your stack.
Customer case studies
Named results by company and segment.
Still need help
Email support@11x.ai or book time with the team to build a business case against your numbers.