How to run an outbound lead generation campaign
Build net-new pipeline with Alice. Target from live signals so every prospect has a reason to hear from you now, then run research and multi-channel outreach.
Outbound lead generation is the core net-new pipeline motion. Alice builds the list from live signals - job changes, funding rounds, tech stack shifts, hiring patterns - so every prospect has a reason to hear from you right now. She then researches each one, personalizes, and runs a multi-channel sequence across email, social, and phone, handling timing, follow-ups, and channel switching.
The research step is where the economics change. The per-prospect work that takes a rep around 40 minutes happens in seconds - which is what makes personalization at volume possible rather than a trade-off against it.
Step 1 - Define one narrow segment
Start with a single industry, size band, geography, and role set. One well-defined segment produces better signal than a broad list, and it is far easier to widen a segment later than to repair a sending reputation.
See ICP and targeting for the filters and exclusions.
Step 2 - Attach a signal
A signal is what makes the timing defensible rather than arbitrary.
| Signal | Why it justifies outreach now |
|---|---|
| Job change | New person, new mandate, new tooling decisions |
| Funding round | Budget exists that did not before |
| Tech stack shift | They are already changing things |
| Hiring pattern | Reveals priorities before they are announced |
Configure these in signals and triggers. Combine signal with ICP match and your exclusion rules - a signal alone should never be enough to start outreach.
Step 3 - Give Alice something to say
Research quality is bounded by your knowledge base. Cover positioning, product detail specific enough to make a concrete claim, differentiation, objection handling, proof points, and the boundaries of what must never be claimed.
Thin knowledge base plus a broad segment is the combination that produces fluent, generic outreach. If drafted messages read like they could go to anyone, fix the inputs rather than the copy.
Step 4 - Build the sequence
Authenticate your sending domain first
SPF, DKIM, and DMARC, verified independently. See set up SPF, DKIM, and DMARC.
Choose channels for this segment
Email as the backbone, social for senior roles, phone only where you have consent.
Enable the Qualification Agent
So outreach is only spent on prospects matching your ICP.
Set exit conditions
Any reply, meeting booked, disqualification, bounce, or an opportunity opening on the account.
Review 15-20 drafts, then launch below target volume
Confirm deliverability and reply quality hold before scaling.
Step 5 - Measure what matters
Track what drives replies and meetings, not opens. Then judge the campaign on influenced pipeline rather than reply rate - see analytics overview.
Troubleshooting
Next steps
Signals and triggers
Give every prospect a reason to hear from you now.
Sequences
Channels, cadence, and exit conditions.
Set up Alice
Full configuration walkthrough.
All plays
The full play library.
Need help?
Email support@11x.ai, or book time with the team.