> For the complete documentation index, see [llms.txt](https://docs.11x.ai/llms.txt).
> Use it to discover all available pages before exploring further.

# Alice overview

Alice is the 11x outbound digital worker. She identifies, researches, personalizes, and engages prospects across email, phone, LinkedIn, and SMS, 24/7.


Alice is the 11x **outbound digital worker** — an autonomous AI SDR that owns top-of-funnel pipeline generation end to end. She identifies which accounts to target from live signals, researches each prospect, writes personalized outreach, runs multi-channel sequences, handles replies, and books meetings directly onto rep calendars. She runs continuously, in 105+ languages.

## Key takeaways

- Alice decides *who* to contact and *what* to say — you configure the inputs, not each message.
- Her workflow is **Identify → Research → Personalize → Engage**.
- Channels: email, consented outbound calling, LinkedIn, SMS, and WhatsApp in one sequence.
- Output quality tracks directly to two inputs: your **knowledge base** and your **ICP definition**.

## How Alice works

```mermaid
flowchart LR
  S[Live signals] --> I[Identify]
  I --> R[Research]
  R --> P[Personalize]
  P --> E[Engage]
  E --> RE{Reply?}
  RE -->|Positive| M[Book meeting]
  RE -->|Objection| SR[Smart Replies]
  RE -->|None| E
  M --> CRM[(CRM)]
  SR --> CRM
```

<Steps>
  <Step title="Identify" icon="radar">
    Alice filters live signals — job changes, funding, hiring, technology adoption, website visits, review-site research — against your ICP to surface accounts and the right contacts within them. The **Qualification Agent** verifies fit before any outreach is spent.
  </Step>
  <Step title="Research" icon="search">
    **Deep Research** builds substantive context on each prospect from public, social, and engagement data. **Live Web Search** adds real-time findings so the research reflects what's true today, not what a database cached last quarter.
  </Step>
  <Step title="Personalize" icon="pen-line">
    **AI Personalization** turns research plus your **knowledge base** into a message that makes a specific claim to a specific buyer. Alice calibrates tone to the prospect's own communication style.
  </Step>
  <Step title="Engage" icon="send">
    Alice runs the **multi-channel sequence**, paces sends against mailbox health, classifies incoming replies with **Smart Replies**, and books the meeting when interest is confirmed.
  </Step>
</Steps>

## Capabilities

<Tabs>
  <Tab title="Targeting & data" icon="crosshair">
    | Capability | What it does |
    | --- | --- |
    | Real-Time Company and Lead Database | Sources accounts and contacts with current firmographics and contact detail |
    | Live Web Search | Researches against the live web at engagement time |
    | Signals and Triggers | Converts intent events into automatic play starts |
    | Website visitor tracking | Identifies the companies behind anonymous traffic |
    | Qualification Agent | Filters prospects for ICP fit before outreach begins |
  </Tab>
  <Tab title="Research & messaging" icon="brain">
    | Capability | What it does |
    | --- | --- |
    | Deep Research | Builds per-prospect context from social, public, and engagement data |
    | Custom Deep Research | Directs research toward the specific context your motion needs |
    | Knowledge Base | Supplies your positioning, product detail, and proof points |
    | AI Personalization | Writes per-prospect copy rather than filling template variables |
    | Playbooks | Captures a proven motion as a reusable, executable template |
  </Tab>
  <Tab title="Outreach & workflow" icon="send">
    | Capability | What it does |
    | --- | --- |
    | Multi-Channel Sequences | Email, phone, LinkedIn, SMS, and WhatsApp in one cadence |
    | Sequence Builder | Defines channels, order, delays, and exit conditions |
    | Multi-lingual outreach | Runs sequences in the prospect's language across 105+ languages |
    | Consented outbound calling | Places calls only where required consent exists |
    | Smart Replies | Classifies replies, drafts responses, escalates what needs a human |
    | ABM Plays | Coordinates multi-threaded outreach across a buying committee |
  </Tab>
  <Tab title="Deliverability & analytics" icon="chart-line">
    | Capability | What it does |
    | --- | --- |
    | Deliverability Engine | Manages sending reputation, placement, and volume pacing |
    | Smart Email Deliverability | Surfaces inbox-placement visibility per mailbox and domain |
    | Deep Analytics | Reports pipeline impact, cost per lead, and ROI |
    | Smart CRM Sync | Writes every interaction and outcome to the right CRM object |
  </Tab>
</Tabs>

## What Alice is used for

| Play | When to run it | Marketing page |
| --- | --- | --- |
| Outbound lead generation | Core net-new pipeline motion | [Read more](https://www.11x.ai/products/alice/outbound-lead-generation) |
| Lead reactivation | Contacts went cold in nurture | [Read more](https://www.11x.ai/products/alice/lead-reactivation) |
| Closed-lost revival | Opportunities lost 6+ months ago | [Read more](https://www.11x.ai/products/alice/closed-lost) |
| Competitive takeout | Account shows competitor usage | [Read more](https://www.11x.ai/products/alice/competitive-takeout) |
| Website-visitor retargeting | Anonymous high-intent site visits | [Read more](https://www.11x.ai/products/alice/retargeting-website-visitors) |
| Event registration, follow-up, no-show | Around a conference or webinar | [Read more](https://www.11x.ai/products/alice/event-follow-up) |
| PLG conversion | Free-tier usage threshold crossed | [Read more](https://www.11x.ai/products/alice/plg-conversion) |
| Lead nurture | Long-cycle accounts not yet ready | [Read more](https://www.11x.ai/products/alice/lead-nurture) |

## Reported outcomes

Averages reported by 11x customers:

| Metric | Change |
| --- | --- |
| Meetings per account executive | +30% |
| Meeting → qualified opportunity | +80% |
| Cost per lead | −50% |

<Callout kind="info">
These are aggregate customer averages, not a guarantee. See the [customer case studies](https://www.11x.ai/customers) for named results by company and segment.
</Callout>

## Alice and Julian together

Alice creates demand; Julian catches it. Run both and use one ICP definition across them so an outbound target and an inbound lead are judged by the same standard.

<Columns cols={2}>
  <Card title="Set up Alice" icon="settings" href="/alice/setup" horizontal>
    Domains, knowledge base, ICP, and your first sequence.
  </Card>
  <Card title="ICP and targeting" icon="crosshair" href="/alice/icp-and-targeting" horizontal>
    Define who Alice may contact, and who she must not.
  </Card>
  <Card title="Knowledge base" icon="book-open" href="/alice/knowledge-base" horizontal>
    The highest-leverage input you control.
  </Card>
  <Card title="Deep research" icon="search" href="/alice/deep-research" horizontal>
    Per-prospect context, with citations.
  </Card>
  <Card title="AI personalization" icon="pen-line" href="/alice/ai-personalization" horizontal>
    How research becomes copy.
  </Card>
  <Card title="Playbooks and ABM plays" icon="book" href="/alice/playbooks" horizontal>
    Deployable motions with their own research logic.
  </Card>
  <Card title="Sequences" icon="list-ordered" href="/alice/sequences" horizontal>
    Channels, cadence, and exit conditions.
  </Card>
  <Card title="Smart replies" icon="message-square" href="/alice/smart-replies" horizontal>
    Reply handling and escalation.
  </Card>
  <Card title="Julian overview" icon="inbox" href="/julian/overview" horizontal>
    The inbound digital worker.
  </Card>
  <Card title="Core concepts" icon="layers" href="/core-concepts" horizontal>
    Playbooks, sequences, signals, and qualification.
  </Card>
  <Card title="Integrations" icon="plug" href="/integrations" horizontal>
    CRM, calendars, Slack, and webhooks.
  </Card>
</Columns>